Last Updated: [Insert Date]

At Mylands Store (“we”, “us”, or “our”), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website mylandscolor.com or purchase our premium paints, wood finishes, and decorative supplies.

1. Information We Collect

We collect the following types of information to provide and improve our services to professional decorators, design specialists, and DIY enthusiasts:

  • Personal Identification Information: Name, email address, phone number, shipping/billing address, payment details (processed securely through our PCI-DSS compliant systems)
  • Professional Information: For our trade customers, we may collect business name, VAT number, and professional credentials
  • Transaction Data: Details about purchases of our paints, French polishes, or specialist tools
  • Technical Data: IP address, browser type, operating system, referring URLs, and device information
  • Usage Data: Information about how you interact with our website (pages visited, time spent, etc.)
  • Communication Data: Records of your inquiries about our products, including marble matt emulsions and wood stains

2. How We Use Your Information

We use your personal data in ways that reflect our heritage of British craftsmanship since 1884:

  • To process and fulfill your orders for premium paints and decorative supplies
  • To provide customer support for our discerning creators worldwide
  • To improve our website experience for professional decorators and DIY enthusiasts
  • To send product information about new collections, colours, or finishes (with your consent)
  • To prevent fraud and enhance the security of our payment systems
  • To comply with legal obligations regarding our international sales

3. Data Sharing and Disclosure

We may share your information with:

  • Payment Processors: Visa, MasterCard, JCB, and PayPal to complete transactions
  • Shipping Providers: To deliver your orders of paints and wood finishing products
  • Professional Decorator Services: With your consent, for trade-specific offers
  • Legal Authorities: When required by law or to protect our rights

We never sell your personal data to third parties for marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), your data may be transferred outside the UK/EEA. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We implement appropriate technical measures to protect your data, including:

  • 256-bit SSL encryption for all transactions
  • PCI-DSS compliance for payment processing
  • Regular security audits of our systems
  • Limited access to personal data within our organisation

We do not store complete payment details on our servers after transaction completion.

6. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfill orders for our premium products
  • Maintain records required by law (typically 6 years for financial records)
  • Continue providing services to our professional customers

7. Your Rights

Under data protection laws, you have rights including:

  • Access: Request copies of your personal data
  • Rectification: Correct inaccurate information
  • Erasure: Request deletion of your data in certain circumstances
  • Restriction: Limit how we use your data
  • Objection: Object to certain processing activities
  • Data Portability: Request transfer of your data to another service

To exercise these rights, please contact us at [email protected].

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences when browsing our colour collections
  • Analyse website traffic to improve our service
  • Enable secure online transactions
  • Provide relevant product information about our paints and finishes

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

9. Changes to This Policy

We may update this policy to reflect changes in our practices. The updated version will be posted on our website with a revised “Last Updated” date.

10. Contact Us

For questions about this Privacy Policy or your personal data:

Mylands Store
69 Newcastle Rd, Stoke-on-Trent, GB CH4P 4IU
Email: [email protected]